new ownership email
The Eltron Company
303-962-9185
Dear Valued Customer,
After more than 50 successful years the Parks family has retired from the wholesale business and sold Eltron. We at West Horizon Adventures are proud to add the Eltron name to our family of businesses. It is now called The Eltron Company.
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This letter includes instructions for ordering at http://www.TheEltronCompany.com. You will notice changes on the website for the next few months but you are welcome to order on the website. You can also call us as well as send us an email to shav1963@aol.com.
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We are committed to maintaining a high quality product at great margins for your business. We introduced a minimum advertised price or MAP policy that goes into effect immediately. This is designed to keep a level playing field for us all. We suggest you price Eltron products at the same level in your stores offering discounts for multiple quantities if you wish. Sell Eltron products in your store for whatever you wish knowing that Amazon and other online retailers are at the same price or more.
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We have designed this pricing structure with you in mind. It is getting harder every day for brick and mortar stores to keep their doors open. We believe by providing this MAP policy you will be able to maintain a 60% gross margin or greater on most of our products. That is 2.5 times your money.
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We will be learning a lot over the next year and we encourage you to leave feedback to us via the suggestion box on our website.
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It is no secret that one of the companies under the WHA family is Colorado Shaver Center. We hope to keep the general public from learning this as we it is an entirely different branch. Eltron is a wholesale company only and we are referring retail customers to the preferred sellers list. We thank you for keeping this our little secret.
We look forward to building great relationships with you in 2018 and years to come. Thank you very much!
Sincerely your friends at The Eltron Company,
Annie Boyd,
Operations Manager